Company News, New Products

Essie Debuts Gel Collection

Over 40 shades to choose from in this two-step system.

From the “House of Essie” hails Gel Couture nail polish. This trademarked line presents 42 brand new shades with staying power. With up to 14 days of wear, it’s the connoisseur’s sought-after collection that seamlessly blends technical innovation with incomparable style, said the company. The line’s gel-like shine is delivered in a two-step system.   Price to professionals is $5.75 per bottle. For more on nail trends for the season, click here.   ....

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